Marketing Opportunities

The Iowan magazine will offer IMA members special advertising sections in 2019 "Discover Iowa's Museums" where museum ads can be grouped for more impact at special pricing.  See pdfs below and contact Kimberly Heuss at 515-450-8083 or Kimberly@heuss.com with questions.

2019 Contract
(Adobe PDF File)
2019 Editorial Calendar
(Adobe PDF File)
Media Kit
(Adobe PDF File)

The Iowa Tourism Office has amazing FY19 Cooperative Partnership Program opportunities.  Check them out here!

Tourism Facts



Iowa Tourism Office Economic Impact of Travel - read more here.

Is your museum ready to welcome visitors?

Wayfinding signage in place?  Hours clearly posted? Grounds & sites manicured and well kept?  Volunteers and staff well trained in hospitality?  Are your exhibits fresh & up-to-date?  Is your story well told?

Top Interest Areas Travelers to Iowa Want to Visit
Historical Areas 71%
Scenic Byways 60%
National and State Parks 59%
Museums 46%
Events and Festivals  43%
Outdoor Recreation 42%

Source: Iowa Economic Development Authority, Pre-Trip Survey 2011, traveliowa.com
2012 Tourism Facts
(Adobe PDF File)

Marketing Hints

If your organization only uses digital marketing, you may want to read 10 Killer Reasons Why You Should be Using Print

Always include contact information: telephone, address, website, e-mail

Partner on advertising for a bigger presence - talk to your Chamber, tourism, and other businesses in your community.

Take advantage of co-op opportunities - smaller ads cost less and when grouped with others with a similar message make a big impact.

Look for marketing grants - start with your local tourism folks

Recruit help with marketing so it gets done on a regular basis

Keep your website up to date and include it in all advertising

Get the word out through press releases, public service announcements, local TV bulletin boards

Learn to use social media - post events on the organization's Facebook page etc.

Look at outdoor signage with fresh eyes - is it easy to find your organization? (photo courtesy of the Story City Historical Society)