Participate in IOWA MUSEUM WEEK in any way you can, remembering that the purpose is to raise awareness of Iowa’s museums as educators, economic engines, stewards, community anchor institutions, cultural attractions, incentive for economic development, employers, and purchasers of goods and services.
Use this opportunity in whatever manner works best for your museum. Make sure that whatever you choose to do it is RELEVANT and MEANINGFUL to your community and that you GET THE WORD OUT.
The Iowa Museum Association provides a social media plan, newsletter template, images, and other tools to help. Find them here.
Here are some ideas:
Social Media Blitz!
Update your website and online engagement opportunities.
Write to or invite your legislators to visit your museum
Extend your open hours and your accessibility
Write a letter to the editor thanking your community for their support and highlighting recent or upcoming events and exhibits.
Update your exterior signage - is it easily seen? Are the correct hours of business stated?
Celebrate your volunteers! Hold a volunteer appreciation event during Iowa Museum Week - be sure to alert the local media so they can cover the event and take photographs.
Highlight your heritage with a press release, a new publication, or community presentations. Share with your community the history of your museum and how it contributes to the overall quality of life you all enjoy.