Here are some ideas:
Social Media Blitz!
Update your website and online engagement opportunities.
Write to or invite your legislators to visit your museum
Extend your open hours and your accessibility
Write a letter to the editor thanking your community for their support and highlighting recent or upcoming events and exhibits.
Update your exterior signage - is it easily seen? Are the correct hours of business stated?
Celebrate your volunteers! Hold a volunteer appreciation event during Iowa Museum Week - be sure to alert the local media so they can cover the event and take photographs.
Highlight your heritage with a press release, a new publication, or community presentations. Share with your community the history of your museum and how it contributes to the overall quality of life you all enjoy.