Put your mission in motion in a hundred different ways. 
Once you figure out why you are here, let it radiate.

(Jason Farago, The New York Times. 10 Ways for Museums to Survive and Thrive in a Post-Covid World.)

Mission:  The Iowa Museum Association empowers individuals and organizations to create museums and cultural institutions vital to Iowa communities.

IMA Value Proposition: We Build Strong Museums

Vision: The Iowa Museum Association is an indispensable resource to those creating vital Iowa museums and cultural institutions.

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